F&B brand
Big Square
2M+
Monthly reach
The brand infrastructure that made Big Square compound online.
Context
Big Square is Kenya's largest homegrown burger brand. At their scale, social isn't a channel — it's infrastructure.
The problem
Reach was inconsistent. Content was campaign-based. There was no system compounding audience and engagement between campaigns.
What we built
A content and community infrastructure. A channel strategy built on owned audience. A social system that compounded with every post.
Results
- 2M+ monthly reach
- 200K+ monthly web interactions
- Consistent engagement compound rate
2M monthly reach on a brand that did not start with that number is what owned content infrastructure produces over time.