The infrastructure that put Jumia's growth on a compounding curve.

Context

Jumia operates across Africa's largest e-commerce markets. At the scale they run, fragmented acquisition and disconnected retention compound the wrong way — every inefficiency multiplies across millions of orders.

The problem

Growth was happening. It wasn't compounding. Acquisition campaigns generated volume. The infrastructure that should have converted that volume into loyal, returning customers wasn't there.

What we built

All four stages, connected. Attract infrastructure to generate and qualify audience at scale. Nurture sequences to advance first-time visitors toward first purchase. Conversion infrastructure across all entry points. Retention infrastructure that made every customer cheaper to acquire next time.