Enterprise B2B
Microsoft × TRACE
1,000+
Subscriptions
Enterprise-scale nurture infrastructure for Microsoft's streaming launch.
Context
Microsoft partnered with TRACE to launch a music streaming platform across Africa. The challenge was converting a massive brand into actual subscriptions at continent scale.
The problem
Brand reach existed. Conversion infrastructure didn't. The gap between awareness and subscription was leaking revenue at every stage.
What we built
A full nurture and conversion infrastructure. Email sequences, behavioural triggers, and a subscription funnel that moved prospects from awareness to payment.
Results
- 1,000+ subscriptions
- 80% engagement rate
- Enterprise infrastructure that converts
80% engagement on a subscription product built for a continent-wide market is the kind of number that validates infrastructure, not just content.