Events & ticketing
MSK
KES 420M+
Ticket revenue
The system that sold out every show.
Context
MSK runs Kenya's largest entertainment calendar. At scale, a single sold-out event is a success. Multiple sold-out events in a row is infrastructure.
The problem
Ticket sales were event-dependent. There was no system connecting each event's audience into the next. Every launch started from zero.
What we built
An audience infrastructure that grew with every event. Nurture sequences that kept past attendees engaged between shows. A conversion system that turned social interest into ticket purchases before launch day.
Results
- KES 420M+ ticket revenue
- Multiple sold-out events
- 280K+ cumulative audience
- Consistent sell-out velocity across calendar
The sell-outs stopped being surprises. The system learned from every event and made the next one easier to fill.