Hospitality & events
Radisson Blu
100K+
Video views
The event infrastructure behind Radisson's flagship series.
Context
Radisson Blu runs premium hospitality events in Nairobi. The goal was a flagship event series that built brand equity and drove room-night bookings.
The problem
Individual events were successful. The infrastructure that could make them compound — capturing audience, nurturing intent, and converting interest into bookings — wasn't there.
What we built
An event marketing infrastructure: content, paid, and email systems that built audience before, during, and after each event.
Results
- 100K+ video views
- Flagship events fully sold out
- Brand infrastructure built
A sold-out flagship event in Nairobi's premium hospitality market is the output. The 100K+ video views is the audience infrastructure that made it possible.